Celebrating 15 years of Scarlet by opening the doors to Scarlet House. One membership. Up to five people. $39/month.
A FAMILY MEMBERSHIP
Prepare Your Family for the Moments That Matter
Modern etiquette and life skills for children, teenagers and adults. Everyone learns in their own pathway, then the whole family practises together.
Enter Scarlet House
TRUSTED BY PEOPLE AT
THE MOMENTS THAT MATTER
Who Taught You How to Do That?
Think about using chopsticks for the first time, finding your glass at a business dinner or introducing yourself to a room full of new people. Usually nobody showed us. We figured it out along the way.
Our children will walk into classrooms, first jobs and celebrations where we won’t always be beside them. As adults we keep walking into new rooms too, from a golf outing with a client to a first date after twenty years.
They never announce themselves, yet they are the moments people remember about you.
“Intention tells us who we want to be.
Behavior shows people who we are becoming.”
JACQUELINE M. BAKER, FOUNDER OF SCARLET
HOW IT WORKS
Build the Traditions Your Family Will Carry Forward
Scarlet House is a digital family membership helping children, teens and adults build the etiquette, confidence and practical life skills they need for everyday moments and life’s important ones.
01 Learn in your own pathway. Dedicated lessons for each age, from 7 through adulthood.
02 Watch in the gaps of the week. Short videos for the car ride or the minutes before dinner.
03 Practise it together. Family challenges turn each lesson into a habit that lasts.
Enter Scarlet HouseFIVE PATHWAYS
A Pathway for Every Age
Each month the whole House explores one theme, and every age group meets it differently — so your 7-year-old and your 17-year-old are learning the same lesson in completely different ways.
AGES 7 TO 9
Foundations
Little lessons. Big confidence.
Everyday manners, kindness, dining etiquette and respectful communication, with plenty of consideration for others along the way.
AGES 10 TO 12
Social Confidence
Finding your voice and building confidence.
Friendships, conversations, digital manners and the social situations that help young people connect with others.
AGES 13 TO 15
Emerging Leaders
Learning to show up with intention.
Communication, personal presence and accountability, with the confidence to walk into new situations.
AGES 16 TO 17
Future Ready
Preparing for the moments ahead.
Introductions, interviews, networking and professional etiquette for school, work and the independent decisions coming next.
ADULTS
Modern Etiquette
Growing up doesn’t mean we’re done growing.
From business meals and professional networking to hosting, travel, dating, and social gatherings, build the confidence to navigate life’s evolving moments with ease.
BACK TO THE TABLE
Fill Your Table With Conversation Again
Each person learns in their own room at their own age. Then the family comes back together to share what they learned and how they’re using it.
Traditions like Sunday dinner are fading in a lot of families, and technology has made gathering harder. Scarlet House gives your family a new conversation to bring to the table every month.
Family is what you define it to be.
Some of us grew up with grandparents, godparents or cousins who feel like siblings. One membership covers up to five people, and you decide who they are.
WHAT’S INSIDE
One Membership for the Full Family
Whether you’re helping your child prepare for their first dinner party, supporting your teen through new social situations or building your own confidence for a business dinner, there’s always something new to explore.
Learning pathways for ages 7 through adulthood
A fresh new theme and new lessons available every month
Scarlet Live experiences to learn with Jacqueline in real time
Family challenges that turn each lesson into shared practice
Downloadable guides and conversation starters to bring to the table
The Scarlet House Resource Cabinet: Practical guides, family conversation cards, etiquette checklists, and activities you can use whenever life calls for them
What Do I Do When…? The Family Etiquette Checkup
Talk About It Conversation Cards Before You Go Guides
UP TO FIVE PEOPLE
$39 a month
FOUNDER AND CHIEF LEARNING OFFICER
Meet Jacqueline M. Baker
I’m Jacqueline M. Baker, Founder and Chief Learning Officer of Scarlet. Fifteen years ago I started teaching etiquette to teen girls in Detroit, because I wanted young people to feel confident in any room they walked into.
Before long, organizations I never expected started calling, from Deloitte and Nike to the Detroit Lions and the Department of Defense. They wanted their people to feel confident in the moments that matter.
Every time I taught young people, an adult in the back of the room would lean in and say they wanted to learn it too. Scarlet House is my answer to them, a family membership where every age keeps learning.
I’m so glad you’re here. Welcome to Scarlet House.
Questions Families Ask
Is Scarlet House just for children?
Who counts as family?
Do we have to learn together?
Is it a fit for adults without children?
How does the membership work?
There’s Room for Everyone at Scarlet House
For the little ones learning their first introductions. The teenagers preparing for what’s next. The adults navigating new experiences. And the families who want to grow together.
Come inside. There’s room for you.
Enter Scarlet House